Holiday World & Splashin' Safari
Santa Claus, Indiana
Thunderbird Media Preview Day
April 23 2015
Page Twelve
If you'd like to see a larger version of any of the photos
just click on the photo and a larger version will open up on top of
the page.
I know I tend to get into how something feels but it is not
about the ride.
It is not about the nuts and bolts.
It is about the experiences.
It is about how everything clicks together perfectly.
It is about how a ride takes a location, a theme, an element and
uses it all and makes memories that people are going to take with
them forever. The great thing that many in the industry can't
see beyond the balance sheet is the more amazing memories you make
for your guests they are going to want to come back for more.
Will Koch understood that and built memory after memory for his
guests and turned a little park in the middle of nowhere into THE
park to visit even for people in the little town where I live that
is a six hour drive away.